About Jimmy
From property sales floors to boardrooms, combining creative instinct, data analytics, and frontline execution to navigate Hong Kong's most demanding market cycles.
Professional Experience
Managing Director · Star Properties & Metro Dorms April 2025 – Present
Leading strategic acquisition research for the potential merger with Contented Living, targeting establishment of one of Hong Kong's largest student housing platforms. Overseeing preliminary design and engineering planning for a flagship 1,000-bed development in Ngau Tau Kok, while supervising daily operations of the Causeway Bay student residence at Yiu Wah Street.
Managing Director, Sales & Marketing · Star Properties February 2024 – December 2024
Led the strategic sell-out of "After The Rain" — clearing 150+ remaining units within nine months and recovering over HK$2 billion in cash flow for the Group. Personally planned and executed integrated ATL/BTL campaigns across digital, print, outdoor, and events. Presented monthly sales performance and liquidity forecasts directly to the Chairman.
Marketing Director · Star Group 2022 – January 2024
Oversaw marketing and advertising production across residential properties, wine cellars, co-working spaces, and mini storage facilities. Developed brand strategies driving business diversification across multiple asset classes.
Creative Director · Metropolitan Production Ltd. 2016 – 2022
Fully managed marketing production for Star Properties' residential developments including "The Rainbow" and "The Cloud," producing award-quality campaigns in collaboration with major television broadcasters.
Founder & Creative Director · EDGE 2014 – 2016
Founded an independent advertising production company specialising in creative video production for property and corporate clients.
Teaching & Education
Marketing Instructor · City University of Hong Kong (SLTP Programme) 2021 – 2025
Taught marketing principles and collaborated with NGOs on promotional campaigns for degree students.
Instructor · Hong Kong Metropolitan University June 2025 – October 2025
Taught AI and fintech under the Capacity Building Mileage Programme, translating complex technologies into practical, accessible knowledge for adult learners.
Education
Bachelor of Arts (Hons) in Advertising Technological and Higher Education Institute of Hong Kong (THEi) · 2016
Qualifications & Skills
Licensing Licensed Estate Agent · Estate Agents Authority (EAA) First-hand Residential Properties Sales Ordinance Compliance
Data Analytics Google Certified · R Programming · SQL · Exploratory Data Analysis · ggplot2
AI & Digital Gemini Certified Educator · AI-driven marketing workflows and content strategy
Languages Cantonese (Native) · English (Fluent) · Mandarin (Intermediate) · Thai (Conversational) Right to Work in Thailand
Get in Touch
Available for speaking engagements, consulting, and media collaborations.